Podcast: 10-16-2019 The Bourbon Whiskey Daily Show #719
Pappy (Julian 1st):
- Goes back to 1893, Pappy started as a salesman for W.L. Wheller
- 1908 Papy and his partner Alex Farnsley bought the company from W.L. Wheller
- During prohibition they were able to continue selling Bourbon because they merged with A. P. H. Stitzel Distillery for selling medicinal whisky and that would then turn into the Stitzel-Wheller Distillery
- Pappy was never a distiller himself, he as a good salesman and marketer and he wrote a lot of columns for different magazines for them to publish (mostly promoting his company)
- He died in 1965 and was active in his company almost right up until he died
Julian 2nd:
- Graduated from Princeton University
- Joined his father at Stitzel-Wheller
- He volunteered for the Army after the bombing of Pearl Harbor
- He was a tank Commander and named his tank Old Fitz (after his family’s brand of bourbon)
- He got shot and refused to go home, he got a Purple Heart
- 1972 was sold and he started the Old Rip Van Winkle brand by buying bourbon from Stitzel-Wheller and then bottling and selling it in porcelain decanters
Julian 3rd:
- 1977 he joined his father
- 1981 his father died and he took over the business himself
- 1991 Stitzel-Wheller closed he used his on-hand stocks to continue selling his bourbon he bought a lot from them as they were going out of business
- 1994 Julian 3rd introduced Pappy Van Winkle with the iconic label of his grandfather holding a cigar
- 2002 Julian 3rd partnered with Buffalo Trace to make his bourbon
Julian 3rd’s Children:
Preston (Son) :
- 2001 he joined his father
Daughters: Louis, Carrie, Shival they own Pappy & Co the website https://pappyco.com which is all the clothing and branded gear. They were triplets.
Speaking of Pappy & Co products: one of our nephews gave us their Syrup finished in Bourbon Barrels for Christmas, and Dawn and I can verify that it is amazingly good!
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